Comprehending Lexical and Affective Ontologies in the Demographically Diverse Spatial Social Media Discourse

Abstract

This study aims to comprehend linguistic and socio-demographic features, encompassing English language styles, conveyed sentiments, and lexical diversity within spatial online social media review data. To this end, we undertake a case study that scrutinizes reviews composed by two distinct and demographically diverse groups. Our analysis entails the extraction and examination of various statistical, grammatical, and sentimental features from these two groups. Subsequently, we leverage these features with machine learning (ML) classifiers to discern their potential in effectively differentiating between the groups. Our investigation unveils substantial disparities in certain linguistic attributes between the two groups. When integrated into ML classifiers, these attributes exhibit a marked efficacy in distinguishing the groups, yielding a macro F1 score of approximately 0.85. Furthermore, we conduct a comparative evaluation of these linguistic features with word n-gram-based lexical features in discerning demographically diverse review data. As expected, the n-gram lexical features, coupled with fine-tuned transformer-based models, show superior performance, attaining accuracies surpassing 95\% and macro F1 scores exceeding 0.96. Our meticulous analysis and comprehensive evaluations substantiate the efficacy of linguistic and sentimental features in effectively discerning demographically diverse review data. The findings of this study provide valuable guidelines for future research endeavors concerning the analysis of demographic patterns in textual content across various social media platforms.