Human vs. Generative AI in Content Creation Competition: Symbiosis or Conflict?

Fan Yao, Chuanhao Li, Denis Nekipelov, Hongning Wang, Haifeng Xu
2/12/2026

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Abstract

The advent of generative AI (GenAI) technology produces transformative impact on the content creation landscape, offering alternative approaches to produce diverse, high-quality content across media, thereby reshaping online ecosystems but also raising concerns about market over-saturation and the potential marginalization of human creativity. Our work introduces a competition model generalized from the Tullock contest to analyze the tension between human creators and GenAI. Our theory and simulations suggest that despite challenges, a stable equilibrium between human and AI-generated content is possible. Our work contributes to understanding the competitive dynamics in the content creation industry, offering insights into the future interplay between human creativity and technological advancements in GenAI.

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Cite this paper

@article{yao2026human,
  title  = {Human vs. Generative AI in Content Creation Competition: Symbiosis or Conflict?},
  author = {Fan Yao and Chuanhao Li and Denis Nekipelov and Hongning Wang and Haifeng Xu},
  year   = {2026},
  eprint = {2402.15467},
  archivePrefix = {arXiv},
  url    = {https://arxiv.org/abs/2402.15467},
  journal = {ICML 2024 2024}
}

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