Through the Prism of Culture: Evaluating LLMs' Understanding of Indian Subcultures and Traditions

Abstract

Large Language Models (LLMs) have shown remarkable advancements but also raise concerns about cultural bias, often reflecting dominant narratives at the expense of under-represented subcultures. In this study, we evaluate the capacity of LLMs to recognize and accurately respond to the Little Traditions within Indian society, encompassing localized cultural practices and subcultures such as caste, kinship, marriage, and religion. Through a series of case studies, we assess whether LLMs can balance the interplay between dominant Great Traditions and localized Little Traditions. We explore various prompting strategies and further investigate whether using prompts in regional languages enhances the models cultural sensitivity and response quality. Our findings reveal that while LLMs demonstrate an ability to articulate cultural nuances, they often struggle to apply this understanding in practical, context-specific scenarios. To the best of our knowledge, this is the first study to analyze LLMs engagement with Indian subcultures, offering critical insights into the challenges of embedding cultural diversity in AI systems.