PinLanding: Content-First Keyword Landing Page Generation via Multi-Modal AI for Web-Scale Discovery

Abstract

Online platforms like Pinterest hosting vast content collections traditionally rely on manual curation or user-generated search logs to create keyword landing pages (KLPs) -- topic-centered collection pages that serve as entry points for content discovery. While manual curation ensures quality, it doesn't scale to millions of collections, and search log approaches result in limited topic coverage and imprecise content matching. In this paper, we present PinLanding, a novel content-first architecture that transforms the way platforms create topical collections. Instead of deriving topics from user behavior, our system employs a multi-stage pipeline combining vision-language model (VLM) for attribute extraction, large language model (LLM) for topic generation, and a CLIP-based dual-encoder architecture for precise content matching. Our model achieves 99.7% Recall@10 on Fashion200K benchmark, demonstrating strong attribute understanding capabilities. In production deployment for search engine optimization with 4.2 million shopping landing pages, the system achieves a 4X increase in topic coverage and 14.29% improvement in collection attribute precision over the traditional search log-based approach via human evaluation. The architecture can be generalized beyond search traffic to power various user experiences, including content discovery and recommendations, providing a scalable solution to transform unstructured content into curated topical collections across any content domain.