AIn't Nothing But a Survey? Using Large Language Models for Coding German Open-Ended Survey Responses on Survey Motivation

Abstract

The recent development and wider accessibility of LLMs have spurred discussions about how they can be used in survey research, including classifying open-ended survey responses. Due to their linguistic capacities, it is possible that LLMs are an efficient alternative to time-consuming manual coding and the pre-training of supervised machine learning models. As most existing research on this topic has focused on English-language responses relating to non-complex topics or on single LLMs, it is unclear whether its findings generalize and how the quality of these classifications compares to established methods. In this study, we investigate to what extent different LLMs can be used to code open-ended survey responses in other contexts, using German data on reasons for survey participation as an example. We compare several state-of-the-art LLMs and several prompting approaches, and evaluate the LLMs' performance by using human expert codings. Overall performance differs greatly between LLMs, and only a fine-tuned LLM achieves satisfactory levels of predictive performance. Performance differences between prompting approaches are conditional on the LLM used. Finally, LLMs' unequal classification performance across different categories of reasons for survey participation results in different categorical distributions when not using fine-tuning. We discuss the implications of these findings, both for methodological research on coding open-ended responses and for their substantive analysis, and for practitioners processing or substantively analyzing such data. Finally, we highlight the many trade-offs researchers need to consider when choosing automated methods for open-ended response classification in the age of LLMs. In doing so, our study contributes to the growing body of research about the conditions under which LLMs can be efficiently, accurately, and reliably leveraged in survey research.