Which Company Adjustment Matter? Insights from Uplift Modeling on Financial Health

Abstract

Uplift modeling has achieved significant success in various fields, particularly in online marketing. It is a method that primarily utilizes machine learning and deep learning to estimate individual treatment effects. This paper we apply uplift modeling to analyze the effect of company adjustment on their financial status, and we treat these adjustment as treatments or interventions in this study. Although there have been extensive studies and application regarding binary treatments, multiple treatments, and continuous treatments, company adjustment are often more complex than these scenarios, as they constitute a series of multiple time-dependent actions. The effect estimation of company adjustment needs to take into account not only individual treatment traits but also the temporal order of this series of treatments. This study collects a real-world data set about company financial statements and reported behavior in Luxembourg for the experiments. First, we use two meta-learners and three other well-known uplift models to analyze different company adjustment by simplifying the adjustment as binary treatments. Furthermore, we propose a new uplift modeling framework (MTDnet) to address the time-dependent nature of these adjustment, and the experimental result shows the necessity of considering the timing of these adjustment.