A Privacy-Preserving Framework for Advertising Personalization Incorporating Federated Learning and Differential Privacy

Abstract

To mitigate privacy leakage and performance issues in personalized advertising, this paper proposes a framework that integrates federated learning and differential privacy. The system combines distributed feature extraction, dynamic privacy budget allocation, and robust model aggregation to balance model accuracy, communication overhead, and privacy protection. Multi-party secure computing and anomaly detection mechanisms further enhance system resilience against malicious attacks. Experimental results demonstrate that the framework achieves dual optimization of recommendation accuracy and system efficiency while ensuring privacy, providing both a practical solution and a theoretical foundation for applying privacy protection technologies in advertisement recommendation.