AI Guided Accelerator For Search Experience

Abstract

Effective query reformulation is pivotal in narrowing the gap between a user's exploratory search behavior and the identification of relevant products in e-commerce environments. While traditional approaches predominantly model query rewrites as isolated pairs, they often fail to capture the sequential and transitional dynamics inherent in real-world user behavior. In this work, we propose a novel framework that explicitly models transitional queries--intermediate reformulations occurring during the user's journey toward their final purchase intent. By mining structured query trajectories from eBay's large-scale user interaction logs, we reconstruct query sequences that reflect shifts in intent while preserving semantic coherence. This approach allows us to model a user's shopping funnel, where mid-journey transitions reflect exploratory behavior and intent refinement. Furthermore, we incorporate generative Large Language Models (LLMs) to produce semantically diverse and intent-preserving alternative queries, extending beyond what can be derived through collaborative filtering alone. These reformulations can be leveraged to populate Related Searches or to power intent-clustered carousels on the search results page, enhancing both discovery and engagement. Our contributions include (i) the formal identification and modeling of transitional queries, (ii) the introduction of a structured query sequence mining pipeline for intent flow understanding, and (iii) the application of LLMs for scalable, intent-aware query expansion. Empirical evaluation demonstrates measurable gains in conversion and engagement metrics compared to the existing Related Searches module, validating the effectiveness of our approach in real-world e-commerce settings.