A Framework for Selection of Machine Learning Algorithms Based on Performance Metrices and Akaike Information Criteria in Healthcare, Telecommunication, and Marketing Sector

Abstract

The exponential growth of internet generated data has fueled advancements in artificial intelligence (AI), machine learning (ML), and deep learning (DL) for extracting actionable insights in marketing,telecom, and health sectors. This chapter explores ML applications across three domains namely healthcare, marketing, and telecommunications, with a primary focus on developing a framework for optimal ML algorithm selection. In healthcare, the framework addresses critical challenges such as cardiovascular disease prediction accounting for 28.1% of global deaths and fetal health classification into healthy or unhealthy states, utilizing three datasets. ML algorithms are categorized into eager, lazy, and hybrid learners, selected based on dataset attributes, performance metrics (accuracy, precision, recall), and Akaike Information Criterion (AIC) scores. For validation, eight datasets from the three sectors are employed in the experiments. The key contribution is a recommendation framework that identifies the best ML model according to input attributes, balancing performance evaluation and model complexity to enhance efficiency and accuracy in diverse real-world applications. This approach bridges gaps in automated model selection, offering practical implications for interdisciplinary ML deployment.