Invariant Deep Uplift Modeling for Incentive Assignment in Online Marketing via Probability of Necessity and Sufficiency

Zexu Sun, Qiyu Han, Hao Yang, Anpeng Wu, Minqin Zhu +5 more
2/14/2026
Semantic Scholar

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@article{sun2026invariant,
  title  = {Invariant Deep Uplift Modeling for Incentive Assignment in Online Marketing via Probability of Necessity and Sufficiency},
  author = {Zexu Sun and Qiyu Han and Hao Yang and Anpeng Wu and Minqin Zhu and Dugang Liu and Chen Ma and Yunpeng Weng and Xing Tang and Xiuqiang He},
  year   = {2026},
  url    = {https://api.semanticscholar.org/CorpusID:f42cb319f9ff26e9d3aa7803aad673eee36e1f42},
  journal = {ICML 2025 2025}
}

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