Augmenting Minds or Automating Skills: The Differential Role of Human Capital in Generative AI's Impact on Creative Tasks

Abstract

Generative AI is rapidly reshaping creative work, raising critical questions about its beneficiaries and societal implications. This study challenges prevailing assumptions by exploring how generative AI interacts with diverse forms of human capital in creative tasks. Through two random controlled experiments in flash fiction writing and song composition, we uncover a paradox: while AI democratizes access to creative tools, it simultaneously amplifies cognitive inequalities. Our findings reveal that AI enhances general human capital (cognitive abilities and education) by facilitating adaptability and idea integration but diminishes the value of domain-specific expertise. We introduce a novel theoretical framework that merges human capital theory with the automation-augmentation perspective, offering a nuanced understanding of human-AI collaboration. This framework elucidates how AI shifts the locus of creative advantage from specialized expertise to broader cognitive adaptability. Contrary to the notion of AI as a universal equalizer, our work highlights its potential to exacerbate disparities in skill valuation, reshaping workplace hierarchies and redefining the nature of creativity in the AI era. These insights advance theories of human capital and automation while providing actionable guidance for organizations navigating AI integration amidst workforce inequalities.